Internet marketing, also identified as online marketing is the process by which brands, services as well as goods are made known to the public via the internet. The rise in social media usage is a result of the increase of internet services in the 21st century. Facebook, twitter, Instagram, YouTube and a Google services have helped this increase. Knowledge of technical skills required for internet marketing make this form of marketing possible.
In a bid to have an advantage over their competitors, companies, assert themselves on the internet. Search Engine marketing, email advertising, social media marketing, affiliate programs, paid advertising blogs and sites are some of the examples of Internet marketing.
Search Engine Marketing is whereby a website appears among the first options on searching completion. Intentional steps are taken during the web design phase to make it possible. Generating traffic to websites by posting adverts to social media platforms which can then be retweeted on twitter liked and or shared on Facebook, and Instagram, repinned on Pinterest are forms of social media marketing.
Email marketing is marketing done by sending emails to the potential or current customers by a business to make their new products, offers or new prices known. This is a useful method as it targets personal accounts of customers thus they can be easily read. Affiliate marketing is a program through which companies reward their customers for making their products and services known, thus drawing new customers. To Draw new customers to the business; the Primary customer can utilize any available internet marketing methods. Businesses can sell their products through blogs with high traffic by paying the blogger to include their advertisements on their blog, a method that has become popular. The blogger may also provide links that upon clicking re-directs you to the page of interest.
Online marketing presents many benefits for companies and private entities looking to market their products. Internet marketing is relatively cheap thus suitable for businesses interested in more affordable marketing methods. It requires internet connections and technical know-how, which is cost friendly. This form of marketing can employ target marketing in a bid to reach a specific group of individuals as seen in email advertising. Internet marketing can be used beyond traditional working hours. Businesses can use online marketing anytime of the year regardless of the time or season. The internet has “shrunk” the size of the world, such that an advertisement posted in one part of the world can be viewed in any part of the world at the same time. With the right skills and experienced company, the internet marketing business will ultimately be the driver on the market in this century.